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Women And The Modern Business

Women And The Modern Business

Business, in general, is always competitive. This is a safe assumption everyone can agree with, especially business owners. Another safe assumption would be that many equality issues have been addressed over the years. But has women really reached a point where they can say it’s fair game between the sexes in the business world?

This is a topic that will be explored in this particular article. And it will look at the current challenges women still face in the business world on a daily basis.

Achieving The Level Of Being Treated As An Equal

There are a lot of women who will openly state they are not getting the recognition they deserve at work. But sometimes the bigger issue can be an internal one. For example, we are our own worst enemies, and when an opportunity provides itself, we don’t step up and take it.

A good case study for this challenge can be the situation that surfaced at Google. As a company that is committed to treating everyone as equal, it found that more men took on opportunities for promotions than women.

If women don’t speak up and take these opportunities, it is a much bigger challenge to receive equal treatment in the business world. More specifically, if your employers are not valuing you enough then you have to make them aware of it.

Support From Women Around You

It’s great to have your gal-pals to back you up, but women are not really naturally supportive when it comes to other women. And this is due to a subconscious response based on competitiveness. It is referred to as unconscious bias, and it can be very dangerous.

So, while you are probably going to be paranoid about the women who work with you, always consider how supportive you are towards them. Hopefully, this is not an issue for you. But if it is, focus on changing it.

Money Over Emotion

Yes, women are emotional beings, and sometimes their passion to succeed can cloud the real purpose of starting a business, which is to generate good profits.

Now, while a determined woman will try to handle everything by herself, it is recommended to approach things a little differently. Instead of showing everyone you are capable of doing EVERYTHING, hire people to do it for you. Get into the manager seat and show your peers how a business makes money.

Boosting Confidence

Just because someone has experience and knowledge doesn’t mean they feel confident, especially women in a highly-competitive business setting. It is natural to still feel intimidated instead of confident, but that is not the reality you should be accepting.

If you prepare properly and understand your purpose, there is no reason why you shouldn’t feel just as confident as our male counterparts. Because once you have clarity about your goals and how you want to reach them, nothing is going to stop you – and you know this.

Networking

In business, it is very important to build alliances and constructive relationships. Unfortunately, it remains a big challenge and expecting men and women within a competitive environment to just accept you as their best friend is somewhat unrealistic.

That means you have to find individuals who can help you build your brand, and focus on reaching out to them. And as supposed to talking business right away, try to establish a common ground first. See how you communicate and whether this person might be in a position to help you further your business or career.

You should always be looking to expand your network of alliances, even it is going to be tough.

Some Final Thoughts

There is no question that women have gained a lot of power over the years, but they are still afraid to use it. And the challenges mentioned in this article, there are several solutions just waiting for you. You just have to decide how seriously you take yourself because the answer can make all the difference.

How To Hire The Right Staff For Your Business?

How To Hire The Right Staff For Your Business?

Hiring inefficient and unproductive staff for your business will affect the bottom line of your company before long. You know the difficulties faced by the company when you hire such individuals for your company. But you don’t need to worry because you can easily change it.

Joy of Business was created from scratch by its founder Simone Milasas a few years ago. She had to work hard to set up the business since she believed that she was the only individual who could run her company – a scenario that is familiar to the vast majority in business.

Simone went on to say – “Since I believed that no one else could do the work that I could – I unconsciously hired people who couldn’t do the things that I could.” In fact, my belief attracted people who weren’t efficient enough to do the work I do – and I hired them in accordance with the belief I had.

If you are aware of something – you can easily change it. “Once I realized my belief was getting in the way of hiring the right staff for my business, I changed it.” In fact, now I look for individuals who are productive and could contribute to the growth of my company.

Simone stresses the need to look beyond the qualifications and experience of the candidates you are interviewing. In fact, she suggested three foolproof steps that could lead to hiring the right staff for your company. This will benefit both you and your business in the long run.

How To Hire The Right Staff For Your Business?

How To Hire The Right Staff For Your Business?

1. Hire Staff Who Knows More Than You Do

Look for people who know more than you do. In fact, you should be hiring staff who can do what you do even better than you. When you have highly competent people working for your business, you can easily take your small business to the next level.

2. Hire Staff Who Has A Positive Mindset

If the people you hire love money and have a positive mindset, they will look to create more opportunities to grow your business. Even if they don’t come from wealthy families, their mindset will benefit your business in the long run. If a person has a poverty mindset, he or she will always see limitations in what you do. In fact, such a person will see a limited pool of opportunities than a playground of possibilities. That is why you should hire people who have a positive mindset.

Here is who to discover if a person has a positive or poverty mindset: Make sure you answer these two questions before hiring the potential candidate for your company.

. Will this person help grow my business?
. Do he or she see opportunities or limitations?

When you ask the right questions, you will know whether the person has a negative or positive mindset by the answers you get to the questions.

3. Hire Employees Who Can Add Value To Your Company

Another good question to ask yourself is – “Will this person add value to my company in some way?”

When you are interviewing the candidates for the job, you should ask the person – “What is the one thing that I haven’t asked you that I should know about you?”

Such a question will motivate the candidate to tell you what they don’t want you to know. Most of the time, you will get an answer like – “Sometimes I run late” or “I don’t really like answering the phone.”

It is important that you get the right information from the candidate when interviewing him or her. That way you can make the best decisions about your business.

See why women are successful at starting and running companies

 

7 Ways To Break Through Through Writers Block

7 Ways To Break Through Through Writers Block

Writing does not come easily to most – whether you write for a living or dream of producing the next best seller. Putting thoughts that are inspirational or have a marketing message into words and then onto paper has become essential in a digital era whether you are blogging, a business owner or professional copywriter.

The amount of copy that the average copywriter needs to produce in a variety of different forms can be formidable. From big projects like providing website copy to smaller tasks such as producing regular newsletters, blog or social media posts, press releases, articles, video scripts, etc. can be overwhelming.

I understand the feeling. Writing for my own business over the last 2 decades I have found that the need for writing has increased phenomenally in both the amount and frequency that is required. Currently, I am also writing a book titled “Everything is Figureoutable” and am feeling 3 times the pressure. So I started wondering…

Is the process of creating copy for their own business as challenging for other creative writers? And if it is, what are the greatest challenges? A survey seemed to be a good way to find out and we received more than 16,000 responses with some surprising feedback.

7 Ways To Break Through Through Writers Block

7 Ways To Break Through Through Writers Block

It appears that there are 7 writers blocks that most of us battle to overcome.

Naturally, this has led to formulating 7 solutions to the 7 most common writers blocks.

1. Creating Original Copy

Ever felt like you have nothing new or interesting to say on a topic? It is common for writers to struggle to find a new perspective on a specific subject especially when bigger or better content already exists. Don’t allow this to deter you and watch this inspirational video.

The video contains a short but inspiring story about how I experienced a light bulb moment about being original when I chose to ignore my man’s advice. It will also teach you that you do indeed have a unique gift to offer the world.

2. Selling Your Message

It can be incredibly frustrating to invest hours of time creating the perfect sales message and get zero response. Developing a following that is loyal and engaged rather than speaking to a deaf audience is essential.

It is all a matter of perspective and there is an easy solution to this problem that won’t only positively impact your creativity but also your overall business.

The struggle to persuade people to buy into what you are selling can be resolved in 2 easy steps.

3. The Time It Takes

Does it feel as if it takes much too long to write what you need to say? Half an hour or more to compose an email or days to create a short blog post?

You are not the only writer who feels like they are delivering copy at a snail’s pace. Just about every professional writer would love to improve on their writing time while still producing quality content.

If you feel that you could definitely use some advice on writing copy much more efficiently, this episode is for you. Find the 8 secrets to effectively create content faster.

4. Finding The Time

Finding the time to balance writing with the other important functions of running a business can be a challenge. Completing big writing projects that you know will add immense value to your business, boost your brand awareness and reach more people takes time that you may feel that you simply don’t have.

There is enough time! This episode teaches you techniques that will assist you in tying up those larger projects that have been sitting on the back burner for a while. The first and second strategies were integral to completing my first book while still being at the forefront of my own coaching business and teaching 5 different dance classes daily.

5. Creating Quality Content

Ever felt that everything you write is BS and that you should just quit. Every writer questions their ability to deliver quality content and I am no different. Just a few months ago I was deep in the doldrums of despair when an accidental meeting with a stranger changed that.

6. Creating Unique Content

Feeling that you have nothing unique to offer and that your writing is not unique is not unique to you. In fact, it can often feel as if everyone suddenly seems to have a unique perspective except you.

How can it be possible to distinguish yourself from all the competition who seem to be experts at everything?

By employing the “4 Ps”, you can respond positively to the inevitable difficulty you have with creating unique content. These 4 techniques will also help express what you want to say and how you want to say in a way that is entirely unique to you.

7. Creating Authoritative Content

Ever felt that you are not qualified to offer advice, an opinion or simply speak on a certain subject? Being an authority on a topic is not necessary to creating content that is relevant and of value to others.

The fear of not having the experience or qualifications to write on a topic can be overcome with the strategies provided in this episode. You will learn how to use the LSC method and apply it to all your writing.

Always remember the enormous impact of the power of the word. Words can magically inspire the discouraged, heal a broken heart and open the mind to a whole new world of knowledge and the power that comes with it.

Reasons For Directly Purchasing CBD Oil From The Manufacturer

Reasons For Directly Purchasing CBD Oil From The Manufacturer

Do you have an interest in purchasing CBD oil to distribute, or for business or personal use? If so, it is essential to take the time to find a reputable manufacturer. Truthfully there are many different kinds of companies with various brands that you can work with. However, the most effective and best way is to go directly to the manufacturers to get all of the products that you need.

It makes sense to buy CBD oil from a reputable manufacturer and there are numerous reasons for this. The following are a few benefits or reasons why you should directly purchase CBD oil from the manufacturer.

A Great Way To Save Money

Everyone has the goal of saving as much money as possible on any specific transaction and it is the same way with CBD oil. This is very beneficial, particularly if you are purchasing these oils in bulk. If you purchase the same amount from a distributor or retailer, you will end up having to pay more money than is necessary.

In general, the high cost mainly is from profits. What does that mean? It just means vendors need to earn a profit on their investment, and so their buying price will not be the same as their selling price.

So when you go through the manufacturer directly, you won’t have to pay the extra amount and therefore will save some money. By just taking a calculator out and calculating how much you will save, will help you completely understand why you should think about skipping the middleman and go directly through the manufacturer.

cbd oil manufacturer

cbd oil manufacturer

The Easiest Way Of Getting The CBD Oil That You Need

A couple of years ago, the process of purchasing from the manufacturer directly was somewhat complicated. Therefore, many individuals preferred to go through distributors and retailers.

However, due to technology advancement, it has become a lot easier to buy products from manufacturers directly. That means that these days you don’t need to settle with the other options. All you need to do is search for a manufacturer who will work with you.

The entire process starts with doing some research on the leading and best CBD Oil industry manufacturers. It is very important to realize that many of these companies have their own official websites which makes it a very easy process to buy items from the manufacturer directly. After you do your research, call or email the manufacturer to find out more about what their purchasing requirements are.

As soon as you call them up, you will be so surprised with their customer service and how willing they are to accommodate you. Although manufacturers don’t like selling to the public directly, they are willing to work with you.

The Chance To Negotiate

Purchasing products from stores usually means you will have to the fixed prices that are set. That doesn’t give you a lot of room for negotiating in terms of the amount you pay. However, when purchasing from a manufacturer, it will a very different story.

So when you buy products from the manufacturer directly, you can negotiate when it comes to the prices. There are other companies that prefer offering discounts instead of negotiating on their prices. However, it is always a good idea to get in touch with the manufacturer and inform them in advance what the approximate price range is that you are searching for. It also gives you room for customizing your order. Most of them will do what they can to accommodate all of your needs.

Purchasing from a retailer can limit you from obtaining these opportunities. When running a business, and you have a specific goal or theme you are trying to achieve, then specific custom-made products can be made and more.

Access To A Wide Range Of Products

It is very important to know there are numerous brands or types of CBD oils. Retailers and distributors have a tendency to sell popular products, which can limit your options. On the other hand, when you work with a manufacturer, you can get access to all of the products or brands that they sell. That will allow you to select the products that you need from their product lines directly.

Also, distributors and retailers frequently carry products from various other manufacturers as well. It is very important to keep in mind that they stock only a couple of products from different companies instead of bringing an entire line from a single company. What that in mind, it is very clear that going to the manufacturer directly gives you the power to make choices instead of having to rely on third parties.

Quality Control

The product CBD is available all over the world, and for that reason it is a good to ensure you have made the best purchasing decision when buying high-quality products. So it is important to know what you are purchasing. CBD sales, like in America, are not regulated. This places lots of pressure on those who are searching for quality products. People also fall victim to questionable vendors quite often.

For instance, there are some vendors that have been know to add water into their products to increase their products. So when you buy an oil from such a company, you won’t be getting 100% products.

With that in mind, in order to avoid the risk of buying impure oils, it is a good idea to consider purchasing your oils from the manufacturer directly. It is an excellent way of getting the best product that meets your needs; and a product that hasn’t been compromised.

However, that doesn’t mean you can trust all manufacturers. There are, unfortunately, manufacturers who have questionable interests. With that in mind, you should only seek out services from reputable manufacturers. Keep in mind, that the only way that you can guarantee you are obtaining high quality CBD oil through working with reputable companies.

How can you identify what the best company is for you? That is very easy. It just takes doing some research on the numerous manufacturers that are available within the industry. That is the only technique that can help you find the best manufacturer or company.

Opportunities For Building Long-Term Relationships

If you are wanting to invest in CBD oil, then purchasing from a manufacturer directly will help with establishing long-term relationships with reputable manufacturers. Keep in mind, that anytime you are wanting to sell products, you need to have suppliers that are trustworthy. You develop relationships through buy the same products repeatedly over a long period of time.

What many people are not aware of is that having good relationships with manufacturers provide you with many benefits. For example, one of the benefits is it makes it easy to obtain the products that you need. That is because after purchasing the first product, it will be easier buying subsequent orders in the future.

That is not the only benefit of getting a relationship established with a manufacturer. Quite often, companies will provide you with the first chance to purchase new products if you are already have a long established history of purchasing from them. They might also provide you with a sneak preview of upcoming developments or products.

The bottom line here is that as long as you are taking the money, effort, and time to build relationships, make sure you are developing relationships with manufacturers instead of distributors or retailers. That is due to the fact that it is very easy for you to obtain the products that you want at affordable prices. There are also may other benefits like promotional capabilities and more.

 

Different Choices Are Available

Recent market research shows that the CBD Oil market right now is booming. Due to this, there are numerous manufacturing companies emerging every day to meet this increased demand. This just means there are some companies that are just getting started while others have been in business for a long time.

What this means is that having various choices available for you can be very beneficial since it is a process for finding the best manufacturer to meet your needs. In terms of evaluating brands, it is a good idea to take the time and research the company that offers the products that you need and at a very affordable price.

Therefore, it is a very good idea to do plenty of research before you make your decision. That is a great technique for finding manufacturers that you really need. Make sure that you don’t make the error of settling for the third best or the second best. Do your research to choose the brand that goes the extra mile, in terms of customer service, product delivery, and quality.

From a negotiating standpoint, since manufacturers are always competing with one another, you can take full advantage of this. That is some that gives you added leverage when you are negotiating with companies since they will do whatever they can to make sure you are satisfied.

Good Customer Service

It is a fact that humans are prone to error. Even if you are purchasing your products from the world’s very best manufacturing company, errors can still occur. What does that mean? It simply means they can make mistakes. The problem isn’t the mistake, the problem is how they solve their problems. So if you ever run into a problem, you want to know who quickly they will act to help get the problem solved, and how long it will take.

Fortunately most companies act more quickly compared to vendors. That means they make is easy to get any arising issue solved. This is what determines the customer service level that is offered. In general, that is what determines the customer satisfaction level. Numerous CBD manufacturing companies will go above and beyond to make sure they have solve any issues that arise easily and also help to ensure customer satisfaction.

Business Women In The Hemp Industry

Working And Living A Stress-Free Life

Working And Living A Stress-Free Life

It is very easy as entrepreneurs to get really caught up in things and stress out about everything that we have going on. All of the various challenges that arise, all of the different things we need to manage and learn, all of the big dreams we want to accomplish, and the list goes on and on.

It might come as a big surprise or even a shock to some individuals knowing that stress is actually a choice that you make. It is totally up to you whether or not you decide to feel stressed out and it all comes down to your emotional reaction and response to any challenge or situation. In other words, the choice is totally something that we can control.

Viktor Frankl, in Man’s Search For Meaning, wrote that everyone can be taken away from you in life except the way you choose to respond to things. So anytime you have something challenging that you are experiencing, decide how you will respond, and be sure to do it in such a way that instead of holding your back, it helps you with moving forward.

I have of course dealt with plenty of stress myself. However, a simple change in perspective helps me with transforming the way that I respond to a challenge when it comes up. So in this article I will be sharing 3 strategies with you that help me to change my perspective anytime I feel stress coming on, and helps me respond in a constructive and positive way to challenges.

Always remember that stress isn’t real. Instead, it is something made up inside of our minds in response to a situation that we are experiencing. How we respond to things that are occurring around us can greatly you or you can make the choice to not allow it to affect you in a negative way.

As entrepreneurs, it can be quite easy to get very stressed out by all of the things that we are attempting to accomplish. Just remember, you really don’t need to feel that way. Whenever you are feeling anxious and overwhelmed, let go of the negative emotions and thoughts that are starting to fill your head. That will allow you to change your your approach and perspective completely to the situation. Choose how you will respond in such a way that it helps you with moving forward, instead of holding you back in any way.

Stress arises from various issues that are external to us. Maybe something went wrong, or there are so many challenges arising so quickly that it is hard to keep up with all of the work that you have to do. Whatever the case might be, we go so stressed and overwhelmed by it from getting caught up in everything. So make yourself step back to get a bird’s eye view of what really is happening, in order to remove yourself. Instead focus on changing your attitude about the situation. It will definitely make you feel a lot better – I promise you – and help you understand things better as well. You will grow as a person and be able to learn from the actual experience.

After you have carefully looked over the situation that you are stressed out about and have changed your perspective of things, attach a different emotion to the situation that isn’t stress. Take that power back and choose an empowering or positive emotion instead to help propel you forward. If you have made mistakes, make a promise to yourself that you learn as much as you can from this situation. If you have to give a speech in front of a large audience and you are feeling overwhelmed, try to envision having a positive outcome, and in your mind hear the cheers and applause. It is totally up to you which emotions you attach to a certain situation, so choose a constructive, positive emotion that will impact your business, your life, and your well-being in a good way.

CBD Start Up Business For Women

Why Are Women Successful At Running Startup Companies?

Why Are Women Successful At Running Startup Companies?

According to recent studies, women are able to bring in three times the revenue compared to men in similar entrepreneurial positions including startup companies [1]. Why is this the case? What is causing women to run better companies despite a lack of enthusiasm or support from venture capitalists?

There is a lot of information available illustrating the value of women-led startups and it’s important to dissect this detail.

Develop Resilience

Yes, the lack of support from venture capitalists and similar lending firms means women-led startup companies begin with less. In fact, it’s suggested these startup companies only receive 2.7% of the funding compared to men-led companies [1]. In fact, only 8% of all women get to late-stage funding rounds [2]. This begins to highlight the discrepancy between both parties and why it’s become important to close the gap.

When women are put into a situation where the budget is restricted, they start to maximize their budget. It’s not as easy to throw away funds and this helps develop professional processes from top to bottom. They develop the ability to “penny pinch” and that is ideal for startup companies. Too many startups lose out simply because they throw money down the drain without thinking about what they’re doing. Since women-led businesses aren’t in a position to do this, they become naturally resilient.

This is a human trait and is something only women end up having to deal with. While it might not seem ideal at the start, it can lead to a much better long-term business setup that can sustain itself. Once those built-in strategies are set up, a business can start to welcome more funds into their budget and grow rapidly.

CBD Start Up Business For Women

CBD Start Up Business For Women

Reasonable Predictions

Ever heard claims where a business is going to make $100 million in the next year?

There are many situations where men-led startup companies make large promises and hope to shatter through their competition. This might seem nice on paper but it doesn’t account for the market pressures put on a startup company. It’s not going to be as well-entrenched as the big companies, which means there is a huge learning curve. Unfortunately, these companies don’t think about those details and end up putting themselves into a tough spot.

However, women don’t do this and are often seen being conservative!

They are detailed with regards to potential predictions and how the business is going to grow in the long-term. They follow the ground rules of running a startup company and do not aim to show bravado. This is a wonderful way to run a startup company and is the right mindset to have. Over time, the business will grow but it’s better to push through easier goals than to fail running after unreasonable ones.

By making reasonable predictions, the business doesn’t put itself into a position where mistakes are made. Everything follows a plan and this keeps things simple. While not all men-led startup companies come in unreasonable, a larger portion do, which makes it harder for long-term success.

Better Understanding of Certain Niches

Emerging markets continue to provide new information and it’s difficult to determine what’s valuable. In such cases, male venture capitalists might not like the idea of heading into a market that’s new to them and prefer to stay in what’s worked before. However, many indicators show a willingness to dive into these markets when women are at the helm of a startup company. They are able to educate men on these niches and that can provide a plethora of new opportunities that are useful in the long-term.

It’s important for also being able to head into niches that are deemed challenging for men (i.e. segments of beauty). Being able to tap into these markets and learn with women-led startup companies helps everyone earn money and cut through the competition.

Along with being able to do well in those niches, it’s also a great way to learn more about traditional niches. Being able to look from a new perspective is a great way for maximizing profits. Over time, a lot of women entrepreneurs are earning the opportunity to do well in these niches.

Willing to Adapt

Adaptability is one of the most important qualities of a modern entrepreneur.

Women entrepreneurs are more willing to adapt and adjust based on what’s happening in front of them. There’s less rigidity in how a business is run and that can go a long way in making things work. Men-led startup companies tend to falter because they refuse to make amends based on mistakes that are made. Of course, this is not seen in all men-led companies but it is a trend that is noticed in recent years.

This ability to adapt is one of the main advantages of working with a startup company and growing together. Venture capitalists want to be able to work towards a progressively better business and that tends to happen more with the help of women entrepreneurs.

Whether it has to do with the budgeting, product development, or a combination of everything, this ability to adapt is essential.

Ideal for New Markets

Many new markets are popping up with each passing day and it’s becoming important to understand how they work. Since so many venture capitalists want to avoid a situation where they enter a market blindly, it’s best to have a new perspective.

Women are able to provide this new perspective and that goes a long way in helping push startup companies in the right direction.

Men-led startup companies tend to show signs of inflexibility when it comes to new markets and use older strategies. This becomes much harder to deal with and leads to failure. Women startups have shown this is not a problem and adjustments can be made regardless of the market.

See Women and The Modern Business

Passion to Push Ahead

The reason women are more successful at running startup companies has to do with perseverance.

Since there are so many “glass ceiling” moments for women to deal with in the corporate world, it becomes doubly important for them to push through. This has become one of the reasons so many women are willing to put in the extra effort needed to succeed.

While numerous men-led startup companies do show passion, it is not at the same level as a women-led startup company. Those additional hurdles whether it has to do with funding, partnerships, or other issues, women tend to push through at a better pace. This is essential when it comes to running a good business and ensuring things head in the right direction. If there is no passion, the business ends up folding because the leaders give up.

Improved Teamwork

There are examples of improved teamwork seen in these situations and that is never a bad thing. Since women are put into tougher corporate situations (i.e. minimal funding), it’s common to see these professionals emphasize the notion of teamwork. When that is the case, a business is able to come together and set up roots that last for a long time. In fact, this is one of the main reasons so many women-led startup companies do well over the long haul.

There is a sense of teamwork that ensures success and is essential for the betterment of a company.

Final Thoughts

In the end, there are many reasons for women doing well when it comes to running startup companies. It’s important to understand these reasons and continue to build towards a better economic future.

Women can take these examples and push forward with a passion!

References

1) https://www.forbes.com/sites/allysonkapin/2018/07/19/the-next-billion-dollar-startups-will-be-led-by-women/#2db755f3e3f4
2) https://techcrunch.com/2017/04/19/in-2017-only-17-of-startups-have-a-female-founder/

Women Leadership

Hardest Things in Programming

5 Amazing Things Highly Successful Female Marketers Know

Throughout the last decade, marketing has changed. There are many more channels to tap, as well as various ways to become creative and being data-driven is a must. These days, marketing requires a balance between long-term strategies and short-term initiatives. It doesn’t matter what kind of marketer someone is, they have to be both adaptable and iterative, otherwise they won’t continue to evolve.

Women in marketing don’t always reach the same success using the same strategies as male marketers. A study revealed that both genders perceive women as successful in the industry, but they take a different approach. In fact, they combine experience, fact and opinion, which is why they tend to make very effective marketers and simply put, some of the best.

In another study, it was revealed that over 40% of entry-level professionals are female. By the time marketers land in executive positions, women only held around 20% of them. What do successful female marketers know that others know?

Don’t worry, we’ve answered that question. There are a lot of things they know. This includes:

  1. Know Your Audience

You need to know your audience or your targeted audience. Then you have to create the right message that caters to them. Not only finding the right message but connecting to the entire audience as as whole is what makes women more successful than men at this the majority of times. Men seem to be hyper focused on audiences where women seem to look at message and audience from the 50,ooo foot level.

However, how do you go about finding blind spots in your base of customers? Easy, as you can send out your best customers a brief survey to fill out. Alternatively, you can call them up and learn quickly what their interests are.

As a followup, you can send them an email or survey asking them for feedback about your service or product right after they make a purchase. Another good way to follow up is via social media. When you launch something new, go to social media and ask for their opinions, but do make sure you tag them in your posts that announce your launched date.

  1. They Go The Extra Mile

Women in the marketing industry know that going the extra mile is a must. This means doing more than necessary. This includes taking risks and being more involved in the branding experience, social media and in reality.

Ways to find audiences:

  • Instagram geotags to get to know who your customers were and then your able to engage with local customers.
  • Google Analytics
  • EW Hot SaaS Geofli ( https://www.geofli.com ) hyper geo targeting on your website

How does Geolify work?

An online SaaS (software as a service) platform, Geolify offers powerful location segmentation ability to its users. The software uses IP to location technology to acquire geolocation data from visitors to a particular site. Those visitors are then shown specific content based on each visitor’s location as predetermined by the user of the software. For example, one could set-up a geo bar to appear at the very top of the site promoting a new store opening in a specific market. Only the visitors with IP addresses from the market segmented in the software would see the new store geo bar. The geo bar, however, is just one of many features available with Geolify.

  1. Be With Like-Minded People

Women marketers know the importance of having a network of like-minded people. This includes sponsors, allies and mentors. It is all about being surrounded with people who will advertise your brand via word-of-mouth marketing.

Remember, you need a good team of like-minded people, but do keep a cruel to be kind attitude. Don’t tell your top team members how good they are and that they don’t need to change anything. Instead, give them constructive criticism and tell them how they can develop their skills, that way they can take their careers to the next level.

  1. Take Influencer Marketing To New Extremes

When you have a network of influencers, then great things can happen, but you want to take things to a new extreme, sort of speaking. For example, Cava Grill decided to take a SoulCycle class via one of the influencers they work with. By having team members do the class, their audience grew by a large number.

  1. Ongoing Education Is A Must

Always be willing to learn. Try to learn something new on a regular basis, both about marketing and something about your industry. Keep updated by checking out the latest news affecting your industry.

Look for what’s trending too. This is how you’ll gain an edge over your competitors. Podcasts, news shows and tutorials are all great sources to use to continue your education.

Successful Entrepreneurs around the world believe you shouldn’t get too comfortable. If you do, then you’ll stop growing and eventually you’ll end up where you started.

Final Tip

Another tip is to work on building your own personal brand, which can keep you growing. Women shouldn’t downplay their abilities, accomplishments or capabilities. As a marketer, make yourself vocal, showoff your skills and be confident and talk about your accomplishments. If you do all of these things and you continue to focus on building your personal brand, then you will be successful.