Women And The Modern Business

Women And The Modern Business

Business, in general, is always competitive. This is a safe assumption everyone can agree with, especially business owners. Another safe assumption would be that many equality issues have been addressed over the years. But has women really reached a point where they can say it’s fair game between the sexes in the business world?

This is a topic that will be explored in this particular article. And it will look at the current challenges women still face in the business world on a daily basis.

Achieving The Level Of Being Treated As An Equal

There are a lot of women who will openly state they are not getting the recognition they deserve at work. But sometimes the bigger issue can be an internal one. For example, we are our own worst enemies, and when an opportunity provides itself, we don’t step up and take it.

A good case study for this challenge can be the situation that surfaced at Google. As a company that is committed to treating everyone as equal, it found that more men took on opportunities for promotions than women.

If women don’t speak up and take these opportunities, it is a much bigger challenge to receive equal treatment in the business world. More specifically, if your employers are not valuing you enough then you have to make them aware of it.

Support From Women Around You

It’s great to have your gal-pals to back you up, but women are not really naturally supportive when it comes to other women. And this is due to a subconscious response based on competitiveness. It is referred to as unconscious bias, and it can be very dangerous.

So, while you are probably going to be paranoid about the women who work with you, always consider how supportive you are towards them. Hopefully, this is not an issue for you. But if it is, focus on changing it.

Money Over Emotion

Yes, women are emotional beings, and sometimes their passion to succeed can cloud the real purpose of starting a business, which is to generate good profits.

Now, while a determined woman will try to handle everything by herself, it is recommended to approach things a little differently. Instead of showing everyone you are capable of doing EVERYTHING, hire people to do it for you. Get into the manager seat and show your peers how a business makes money.

Boosting Confidence

Just because someone has experience and knowledge doesn’t mean they feel confident, especially women in a highly-competitive business setting. It is natural to still feel intimidated instead of confident, but that is not the reality you should be accepting.

If you prepare properly and understand your purpose, there is no reason why you shouldn’t feel just as confident as our male counterparts. Because once you have clarity about your goals and how you want to reach them, nothing is going to stop you – and you know this.


In business, it is very important to build alliances and constructive relationships. Unfortunately, it remains a big challenge and expecting men and women within a competitive environment to just accept you as their best friend is somewhat unrealistic.

That means you have to find individuals who can help you build your brand, and focus on reaching out to them. And as supposed to talking business right away, try to establish a common ground first. See how you communicate and whether this person might be in a position to help you further your business or career.

You should always be looking to expand your network of alliances, even it is going to be tough.

Some Final Thoughts

There is no question that women have gained a lot of power over the years, but they are still afraid to use it. And the challenges mentioned in this article, there are several solutions just waiting for you. You just have to decide how seriously you take yourself because the answer can make all the difference.

Business Women In The Hemp Industry

Working And Living A Stress-Free Life

Working And Living A Stress-Free Life

It is very easy as entrepreneurs to get really caught up in things and stress out about everything that we have going on. All of the various challenges that arise, all of the different things we need to manage and learn, all of the big dreams we want to accomplish, and the list goes on and on.

It might come as a big surprise or even a shock to some individuals knowing that stress is actually a choice that you make. It is totally up to you whether or not you decide to feel stressed out and it all comes down to your emotional reaction and response to any challenge or situation. In other words, the choice is totally something that we can control.

Viktor Frankl, in Man’s Search For Meaning, wrote that everyone can be taken away from you in life except the way you choose to respond to things. So anytime you have something challenging that you are experiencing, decide how you will respond, and be sure to do it in such a way that instead of holding your back, it helps you with moving forward.

I have of course dealt with plenty of stress myself. However, a simple change in perspective helps me with transforming the way that I respond to a challenge when it comes up. So in this article I will be sharing 3 strategies with you that help me to change my perspective anytime I feel stress coming on, and helps me respond in a constructive and positive way to challenges.

Always remember that stress isn’t real. Instead, it is something made up inside of our minds in response to a situation that we are experiencing. How we respond to things that are occurring around us can greatly you or you can make the choice to not allow it to affect you in a negative way.

As entrepreneurs, it can be quite easy to get very stressed out by all of the things that we are attempting to accomplish. Just remember, you really don’t need to feel that way. Whenever you are feeling anxious and overwhelmed, let go of the negative emotions and thoughts that are starting to fill your head. That will allow you to change your your approach and perspective completely to the situation. Choose how you will respond in such a way that it helps you with moving forward, instead of holding you back in any way.

Stress arises from various issues that are external to us. Maybe something went wrong, or there are so many challenges arising so quickly that it is hard to keep up with all of the work that you have to do. Whatever the case might be, we go so stressed and overwhelmed by it from getting caught up in everything. So make yourself step back to get a bird’s eye view of what really is happening, in order to remove yourself. Instead focus on changing your attitude about the situation. It will definitely make you feel a lot better – I promise you – and help you understand things better as well. You will grow as a person and be able to learn from the actual experience.

After you have carefully looked over the situation that you are stressed out about and have changed your perspective of things, attach a different emotion to the situation that isn’t stress. Take that power back and choose an empowering or positive emotion instead to help propel you forward. If you have made mistakes, make a promise to yourself that you learn as much as you can from this situation. If you have to give a speech in front of a large audience and you are feeling overwhelmed, try to envision having a positive outcome, and in your mind hear the cheers and applause. It is totally up to you which emotions you attach to a certain situation, so choose a constructive, positive emotion that will impact your business, your life, and your well-being in a good way.

CBD Start Up Business For Women

Why Are Women Successful At Running Startup Companies?

Why Are Women Successful At Running Startup Companies?

According to recent studies, women are able to bring in three times the revenue compared to men in similar entrepreneurial positions including startup companies [1]. Why is this the case? What is causing women to run better companies despite a lack of enthusiasm or support from venture capitalists?

There is a lot of information available illustrating the value of women-led startups and it’s important to dissect this detail.

Develop Resilience

Yes, the lack of support from venture capitalists and similar lending firms means women-led startup companies begin with less. In fact, it’s suggested these startup companies only receive 2.7% of the funding compared to men-led companies [1]. In fact, only 8% of all women get to late-stage funding rounds [2]. This begins to highlight the discrepancy between both parties and why it’s become important to close the gap.

When women are put into a situation where the budget is restricted, they start to maximize their budget. It’s not as easy to throw away funds and this helps develop professional processes from top to bottom. They develop the ability to “penny pinch” and that is ideal for startup companies. Too many startups lose out simply because they throw money down the drain without thinking about what they’re doing. Since women-led businesses aren’t in a position to do this, they become naturally resilient.

This is a human trait and is something only women end up having to deal with. While it might not seem ideal at the start, it can lead to a much better long-term business setup that can sustain itself. Once those built-in strategies are set up, a business can start to welcome more funds into their budget and grow rapidly.

CBD Start Up Business For Women

CBD Start Up Business For Women

Reasonable Predictions

Ever heard claims where a business is going to make $100 million in the next year?

There are many situations where men-led startup companies make large promises and hope to shatter through their competition. This might seem nice on paper but it doesn’t account for the market pressures put on a startup company. It’s not going to be as well-entrenched as the big companies, which means there is a huge learning curve. Unfortunately, these companies don’t think about those details and end up putting themselves into a tough spot.

However, women don’t do this and are often seen being conservative!

They are detailed with regards to potential predictions and how the business is going to grow in the long-term. They follow the ground rules of running a startup company and do not aim to show bravado. This is a wonderful way to run a startup company and is the right mindset to have. Over time, the business will grow but it’s better to push through easier goals than to fail running after unreasonable ones.

By making reasonable predictions, the business doesn’t put itself into a position where mistakes are made. Everything follows a plan and this keeps things simple. While not all men-led startup companies come in unreasonable, a larger portion do, which makes it harder for long-term success.

Better Understanding of Certain Niches

Emerging markets continue to provide new information and it’s difficult to determine what’s valuable. In such cases, male venture capitalists might not like the idea of heading into a market that’s new to them and prefer to stay in what’s worked before. However, many indicators show a willingness to dive into these markets when women are at the helm of a startup company. They are able to educate men on these niches and that can provide a plethora of new opportunities that are useful in the long-term.

It’s important for also being able to head into niches that are deemed challenging for men (i.e. segments of beauty). Being able to tap into these markets and learn with women-led startup companies helps everyone earn money and cut through the competition.

Along with being able to do well in those niches, it’s also a great way to learn more about traditional niches. Being able to look from a new perspective is a great way for maximizing profits. Over time, a lot of women entrepreneurs are earning the opportunity to do well in these niches.

Willing to Adapt

Adaptability is one of the most important qualities of a modern entrepreneur.

Women entrepreneurs are more willing to adapt and adjust based on what’s happening in front of them. There’s less rigidity in how a business is run and that can go a long way in making things work. Men-led startup companies tend to falter because they refuse to make amends based on mistakes that are made. Of course, this is not seen in all men-led companies but it is a trend that is noticed in recent years.

This ability to adapt is one of the main advantages of working with a startup company and growing together. Venture capitalists want to be able to work towards a progressively better business and that tends to happen more with the help of women entrepreneurs.

Whether it has to do with the budgeting, product development, or a combination of everything, this ability to adapt is essential.

Ideal for New Markets

Many new markets are popping up with each passing day and it’s becoming important to understand how they work. Since so many venture capitalists want to avoid a situation where they enter a market blindly, it’s best to have a new perspective.

Women are able to provide this new perspective and that goes a long way in helping push startup companies in the right direction.

Men-led startup companies tend to show signs of inflexibility when it comes to new markets and use older strategies. This becomes much harder to deal with and leads to failure. Women startups have shown this is not a problem and adjustments can be made regardless of the market.

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Passion to Push Ahead

The reason women are more successful at running startup companies has to do with perseverance.

Since there are so many “glass ceiling” moments for women to deal with in the corporate world, it becomes doubly important for them to push through. This has become one of the reasons so many women are willing to put in the extra effort needed to succeed.

While numerous men-led startup companies do show passion, it is not at the same level as a women-led startup company. Those additional hurdles whether it has to do with funding, partnerships, or other issues, women tend to push through at a better pace. This is essential when it comes to running a good business and ensuring things head in the right direction. If there is no passion, the business ends up folding because the leaders give up.

Improved Teamwork

There are examples of improved teamwork seen in these situations and that is never a bad thing. Since women are put into tougher corporate situations (i.e. minimal funding), it’s common to see these professionals emphasize the notion of teamwork. When that is the case, a business is able to come together and set up roots that last for a long time. In fact, this is one of the main reasons so many women-led startup companies do well over the long haul.

There is a sense of teamwork that ensures success and is essential for the betterment of a company.

Final Thoughts

In the end, there are many reasons for women doing well when it comes to running startup companies. It’s important to understand these reasons and continue to build towards a better economic future.

Women can take these examples and push forward with a passion!